Smucker’s Fruit & Honey

Smucker’s launched their Fruit and Honey line in 2013 for consumers who wanted a product with simple ingredients that they could use to create even simpler recipes. To meet this market need, we made two sets of OLV. While both sets were rooted in the same visual style, the product benefits of each were uniquely (and beautifully) highlighted. The content was then repurposed into a series of pins for high visual impact and quick education.


Skills: Concept, Design, On Set Art Direction, Sketch