Sargento / Cincinnati Reds

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Sargento’s “100% real cheese” brand position and the Cincinnati Reds came together in the “Be Real, Be Proud” experience for Opening Day 2012. The event facilitated a connection for both brands through their shared pride and passion for what they represent and featured a screen printing station that invited people to tell us what made them a Real Reds Fan. Users engaged in poster making, face painting, and photo opportunities, then showed off their fan pride with their branded Sargento swag.

Sketches

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Skills: Concept, Design, On-Site Brand Ambassador, Screen Making and Printing, Sketch