Pack Concept


A global FEI (Front End Innovation) team was tasked with bringing to life an ultra-premium, fashion-driven fabric care line. The exploratory packcepts were used to propel this initiative to the next step in the innovation process. For this segmentation, the inspiration was “Muse,” an expressive, freeing and fun product that was created to enhance the natural beauty of your denim and transform your laundry routine.


Skills: Concept, Design