Tasked with recommending an innovative and breakthrough Spring/Summer campaign for two of Luxottica’s top brands—Lenscrafters and Target Optical—an idea was born. It grounded the consumer in the idea of endless possibilities and assurance that LensCrafters and Target Optical have whatever you need (and whatever you want). The strategy hinged on convincing consumers that eye protection is just as important as style by engaging them in a digital experience that worked to shorten the purchase cycle, build value through multiple trials, and transform a problem-based behavior into a fun experience. The two sister brands had to speak to the same strategy while carrying their own visual style and language.
For the LensCrafters experience, the project expanded to show an unboxing experience for a summer-themed prescription sunglasses trial kit.