JIF Website

Modern iPhone X and Macbook Pro Mockup Vol.3 by Anthony Boyd Gra

Jif.com was in desperate need of a redesign. The client wanted something that was modern, dynamic, and engaging. Using the brand’s new positioning campaign, “bits and bites of greatness,” the redesigned site featured beautiful recipe macro shots, bits of social content and in-use product features that switched out dynamically with the time of day.

Desktops

ProductGIF

Skills: Art Direction, Concept, Design, Production