JIF Tumblr

iPad-Clay-White-Landscape-Free-Mockup

BreakfastBuild

dancingCelery_540

SnacksonSnacks_2

JIF launched a pilot tumblr page to transform their “Peanut Butter Happy” campaign into a feeling. The opportunity allowed for a series of static and animated that brought to life the fun and optimistic brand character of JIF.

 

MapleJIF_small

Balloons
DancingCarriers_small
JumpRope
Collage

hulaHoop_540

MarcoPolo

NoWay

PancakeStack

barsPlane_540

Skills: Art Direction, Concept, Design, Production