Five individual brand sites came together to form one Masterbrand website, transforming the Essilor properties into an emotional experience. While most competitors in the category were showing glasses, premium, beautiful, and custom lens imagery was showcased to truly put the product in the spotlight. Supporting images highlighted the beautiful details these lenses allow consumers to see.



Built in batches, all 35 pages of the site were created within three weeks with on-site, real-time client reviews. Developing the site through AEM proved to add design challenges throughout the project. Consisting of only 17 modules, the direction and production process of the site became an exercise in creative problem solving and using a limited library of design elements to create unique user experiences on each page.


Skills: Art Direction, Concept, Design, Pitch, Production