Cooper Tires


Tires are a commodity. And with no real point of differentiation between themselves and other brands, Cooper Tires was challenged to come up with a campaign disruptive enough to both garner attention and introduce a new evaluation criteria: unbiased comparison. Purchasing tires was no longer about price, benefits, safety, or trust—it was about breaking through the clutter with a fair comparison of their options, all while having a sense of humor about the tire-buying process.

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Skills: Art Direction, Concept, Design, Pitch, Production