Kroger Pack Concept
Kroger’s beauty line, Mirra, was looking to reposition their brand to feel more contemporary and relevant in the beauty care space. Faced with this challenge—and the unification of 40+ SKUs—two concepts were created within the team’s “Mirra Says” naming exercise. The first concept is a contemporary take on scent photography with bright colors and bold typography. The second features pattern play and bright color pops to unify the brand.