Brillo Wedge Edge Sponge

 
Brillo is a brand built on heritage and history. A reintroduction into the market was necessary to promote new products, but to also prove that the Brillo sponge is no longer just the sponge your mother used. To speak to a new generation, a disruptive campaign was created, featuring memorable images and copy lines that would inspire consumers to take another look at the brand that they thought they knew so well.

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As part of the new campaign, a :15, :10, and :6 spot were needed for network and cable as well as OLV. :15 was already a struggle to fit a concise message into, but the :6 required even more creative problem-solving. Personality, striking visuals, and choiceful editing allowed for the :6 to still achieve a brand connection and stop the consumer in their tracks.

Skills: Art Direction, Concept, Design, On Set Art Direction, Production